Work in progress...Some sketches.

This dress was created as a "concept", more than just a "product".

And we are talking about a revolutionary concept in apparel.

In 2008 my only dream was to create a dress that could be "designed" (even just in a limited way) by the customer itself.
I did not know how to do that, and initially, I thought to these eight "elements" as sewn together.

I was not quite pleased with this idea, above all because the dress (when manufactured) will not be able to change over time.
Thus, i added eight zip closures , and this dress becomes "dynamic" (a kind of "2.0" wear).
Now, each element can be replaced by a different one..

But not enough yet. I wanted a total "dynamism".

Thus i replace the simple zip closures with "reversible" zip closures, et "voilà": the Frankenstyle "double-face", a totally reversible dress.

This way, the possibilities to create new combinations increases exponentially!

Obviously, this means being only at the beginning...

To all of you, from all of us at Frankenstyle Clothing Store - Thank you and Happy eCommerce!

Valerio Pavan
Fashion Designer.